Peter leads Pursuit’s Sales & Marketing Optimization capability. He and his team provide clients with sales & marketing strategy, business intelligence, and analytics solutions. Additionally, his team is behind the design of ClearSky’s Reveal, Pursuit’s multi-channel BI Dashboard technology, and Recommend, our recommendation engine for sales and marketing tactic execution.
Prior to striking out with his brother to form Pursuit, Peter was Director, Marketing Sciences at Carat. This group leads marketing automation and business intelligence consulting for Carat’s clients in CRM and advertising. At Carat, Peter led the business intelligence and CRM design and implementation of two multi-channel B2B clients: including call center, digital media, website and email marketing. He also designed the CRM vision for a major sporting goods brand.
Peter earned a B.A. in Biology from Williams College. He holds an MBA from the F.W. Olin Graduate School of Business at Babson College, with a focus on Entrepreneurship and Finance.
When Peter’s not in the office, he’s playing golf or chasing his daughter around the playgrounds of Boston.
